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La Noticia Advertising Agency

If you are looking for an agency to connect you in the most fresh, creative, effective and efficient way with the Latino consumer in the areas of Charlotte, Raleigh, Durham, Greensboro and Winston-Salem, you have come to the right place.

This is all we have done for the last nineteen years for hundreds of customers interested in developing loyal and trustworthy relationships with members of the growing Latino community. We have seeing the Latino community grow in North Carolina and we have grown with them.

We can create campaigns that are effective, fresh and speak your Latino customer language and culture.We understand both of these, because we have been working with the Latino consumer for more than 30 years: 23 in the United States and because we are Latinos too. We speak the language and live the culture every day.

We help our clients with the creation, planning, and handling of all their Spanish language advertising, marketing and branding strategies, events targeting the Latino consumer.

What can we do for you? [blockquote style=”1″] Create a comprehensive three to five year Marketing Strategy based on your needs and objectives.[/blockquote] This can include items such as:

  • Advertising
  • Public Relations
  • Branding
  • BrandingCare of Reputation
  • Cultural Navigation
  • Social Media
  • Corporate literature: brochures, mailers, folders, catalogs, newsletters, etc
  • Corporate identity – logos, etc.
  • Translation into Spanish of all sales, marketing, corporate material
  • Events large and small

Let’s elaborate on some of these items

The most creative and selling ads. Our creative team will meet with you in order to clearly understand your objectives. We will do the necessary research and take the necessary photographs to provide you with the kind of ad that you require; one that will send a clear message to your audience, in their language, and in their culture. Our ads will actually sell your products/services. We understand very well that you want to get results from your advertising campaigns.

Corporate literature We create your brochures, mailers, folders, catalogs, newsletters, etc. with the utmost care to make sure that they meet your requirements. After creation and approval, we can coordinate print and delivery.

Corporate identity – logos Like a piece of art, your logo must appeal to your emotions, galvanize your visual sense, and make its place in your memory. Your logo must make a permanent impression with your branding in just a second. We can design your logo for success.

Public Relations Public relations is key to providing rapport between your business and prospects, customers and the community. The public relations services we provide will help your company gain exposure through local trade and consumer publications.

Social Media & Digital Marketing We can help our clients connect with consumers through all social media platforms: Facebook, LinkedIn Twitter, Instagram. We can create for you a digital marketing campaign via email.

Events We can create, organize and execute small and big health related events to serve the Latino community. We can create these from scratch or we can continue with some that you are already doing and are performing well.

Cultural Navigator We will be your eyes and ears in the community, advising you what to do and what not to do, what to say and what not to say so you can enjoy the best reputation in the community.

Measurement We will create mechanisms to measure performance and results of every marketing activity that we create and put into practice.

Our approach From brand development in the Latino community to new product launches, we work with you to define markets and develop communication strategies. You bring your industry knowledge to the table. We add our communications experience and knowledge of the Latino consumer to the equation. Together, we create effective solutions. Your satisfaction is our only objective.

About us

La Noticia, Inc., has been serving the Charlotte community for more than nineteen years. We have great presence in print and Internet. Our main printed publication is La Noticia, The Spanish-Language Newspaper, the largest and most professionally done Spanish-language newspaper in the Carolinas.

La Noticia has four different editions every week:

[list][item icon=”fa-check” ]La Noticia Charlotte[/item][item icon=”fa-check” ]La Noticia Raleigh[/item][item icon=”fa-check” ]La Noticia Greensboro[/item][item icon=”fa-check” ]La Noticia Asheville[/item][/list]

Via Internet, we offer news and information through:

We organize two wonderful events:


The Latin American Excelente Awards in Charlotte and in Raleigh

This is an annual gala created to celebrate the outstanding achievements of Latino business people and their supporters. We have been organizing Excelente for the last eighteen years. Every year we award four or five scholarships in the amount of $2,500 to very deserving Latino students.



latinaThe Latino-American Women’s Conference – LatinaCon in Charlotte, Raleigh and Winston-Salem

This is an annual event created to educate and empower Latinas in North Carolina. We teach women about business, leadership, health, success, motivation, inspiration, networking and more. Between the three markets we serve more than 1,000 Latinas every year.



Our Leadership Team:



Hilda H. Gurdian

With more than 30 years of experience in advertising,
Marketing and communication.
Founder & CEO.
Author of the book: Discover Your Path To Success.








Alvaro Gurdian Jr.

More than 10 years of experience in efficient communication with the Latino consumer.
Vice President of Operations.






We perform with a staff of people in the following areas:

[list][item icon=”fa-user”]Graphic Designers[/item][item icon=”fa-user”]Writers[/item][item icon=”fa-user”]Translators[/item][item icon=”fa-user” ]Advertising Coordinators[/item][item icon=”fa-user” ]Media Buyers[/item][item icon=”fa-user” ]Event Planners[/item][/list]

Our clients:

List of clients who have trusted us as their partners to connect them in an efficient and effective way with the Latino consumer for the last 19 years. We have either created their ads, created their marketing and advertising campaigns, acted as they media buyers in North and South Carolina, run their advertising campaigns in La Noticia, they have hired us to coordinate their Latino events or they have been sponsors of Latino events created by us: